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About
About
MC Sport — announcing & timing on the ground
MC Sport supports organizers who want smooth, professional, and memorable events by combining athlete-focused announcing with high-level timing.
MC Sport leadership & team
Who’s behind MC Sport?
MC Sport is led by Mikaël Côté, announcer and timing lead on regional, provincial, and national events, supported by a team that shares the same vision of sport and service.
MC Sport’s strength is understanding both the technical requirements of timing, the expectations of federations, and the real-world reality of organizers who juggle volunteers, courses, schedules, and last-minute surprises.
MC Sport was born from a simple idea: offer a service where the precision of timing and the impact of great announcing go hand in hand—with a structured, accessible, and deeply human approach.
Whether it’s your first edition or an established series, the goal stays the same: help you deliver an event you’re proud of—one that participants want to return to year after year.
Our mission
Enable organizers to stay focused on their event while MC Sport handles the technical side and the announcing, at a standard worthy of top-level competitions.
What that means in practice
Clear processes, deadlines respected, and a constant focus on the athlete experience.
We prepare, test, and validate, so on race day, everything is aligned.
Our approach
MC Sport operates as a field partner: close to organizers, officials, volunteers, and athletes. partenaire terrain : proche des organisateurs, des officiels, des bénévoles et des athlètes.
Before
Needs assessment, results formats, announcing plan, technical testing.
Race day
Setup, managing the unexpected, accurate timing, and an atmosphere consistent with your brand.
After
Results published, cumulative standings updated, feedback to improve the next edition.
MC Sport divisions
Our services are organized into three tracks: Timing Division, Announcing Division, and Combined package. You choose what you need, or we build a custom package.
Announcing Division
Voice & atmosphere
Announcing that follows the race, highlights athletes, and supports your partners.
- Starts, transitions, finishes
- Podiums and protocol ceremonies
- Bilingual announcing (FR/EN)
Timing Division
Timing & results
Full management of times, standings, and results publishing.
- Electronic chips & live timing
- Web results & export options
- Standings by waves, categories, and series
Combined package
Announcing + Timing
One team for both tech and atmosphere for maximum coherence on site.
- Single coordination for timing + mic
- Announcements aligned with results
- Optimized athlete & spectator experience
What guides us
Behind every event, people are putting in real effort. Our job is to respect that work with a delivery that matches the level of commitment.
Precision & reliability
A result is the record of an effort. Our systems and methods are built for accuracy and consistency—even on the busiest days.
Athlete experience
From registration to the awards ceremony, athletes should feel expected, informed, and valued. Timing and announcing work together toward that goal.
Partnership with the organizer
We don’t just “plug in a machine.” We adapt to your reality, your resources, course constraints, and long-term goals.
Planning a sporting event?
Timing, announcing, or a combined package, let’s talk about your project, constraints, and goals. We’ll build something solid and smooth on the ground, together.
Let’s talk about your event