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MC Sport / Data-Driven Animation
Live The moment.
Commentary, registration, and timing for performance sporting events. Every athlete studied, narrated, recognized.
Discover
Why MC Sport
More than announcers.
MC Sport is a team of commentators and analysts for performance sporting events. Where an announcer reads off a list of bib numbers, we tell the story of a race, with the data, the context, and sport expertise in hand.
01
Your athletes are studied before the race. Background, results, personal stories. We show up with prepared profiles, not improvisations.
02
Our athlete database powers the commentary. Several thousand documented profiles across cycling, speed skating, running, and triathlon.
03
Every athlete is recognized, regardless of their placing. First, last, beginner, or veteran, everyone gets a mention that says more than just their number.
Our conviction
"Good commentary changes everything: what the athletes experience, what the spectators remember, what gets told afterward."
Our services
Three services working as one for your event.
Our core
01 / Commentary
Commentary powered by data
Your athletes studied beforehand, narrated during the race, recognized on the podium. Integrated music management and optional sound system. The MC Sport signature, bilingual FR/EN.
Discover commentary →02 / Platform
Registration online
Your registrants become your best salespeople. Built-in social sharing, public display, real-time dashboard. Direct payments, transparent fees.
Discover the platform →03 / Timing
Timing electronic
Active or passive chips, live timing visible to families, results published quickly. Timing that strengthens your event.
Discover timing →On the ground
MC Sport, in action.
Coupe NV Cloutier #1 2026
They trust us
Federations, series, organizers at the highest level.
By the numbers
Field experience that speaks for itself.
Present on tracks, roads, and courses across Quebec and Canada.
+50
Days of commentary
All disciplines combined, across Quebec and Canada.
+30 000
Athletes timed
All disciplines combined.
9/10
Loyal partners
Coming back season after season.
Your next event deserves more.
Hyrox, half-marathon, trail, cycling event, multisport, or federated series. Let's talk about your upcoming edition. Free quote, no commitment.